Now, we wouldn’t get excited about another celebrity starting a consumer brand, but Hanx is using the America’s Dad’s star power for something different and donating 100% of its profits to veteran organizations.

“Our products support all those who have served America—past, and present—on active duty, as Veterans, and their families, says Hanks. “By choosing our coffee, you help support those who chose to commit their time and efforts in defense of our liberties for the good cause that is the American Way. Every penny of profit says “thank you” to them. We owe them our gratitude, eh?”

The Hanx website features vignettes about vets and, aside from its own coffee products, also offers support in the form of links to other veteran-focused businesses.

The company says it’s slated to begin shipping ground coffee, pods, and sticks before the holidays.

Starting Monday, November 7, and lasting through Friday November 11, Brownells will track purchases at Brownells and give 4% of those sales to SOWW.

As part of the Veterans Day week event, Brownells will release both special discount codes and gift card offers at Brownells.

SOWW works to provide therapeutic outdoor experiences to wounded SOCOM veterans, as well as other types of professional therapy and assistance to veterans and their spouses and families.

The SOWW Board of Directors accept no salaries and SOWW maximizes its ability to directly support veterans and their families in every way it can. 

“Brownells has been helping SOWW since the organization started,” said Brownells Vice President of Marketing Ryan Repp. “We’re proud to support SOWW’s mission, and the men and women who have done so much under very tough circumstances for the United States.”

To see short video interviews with veterans who have benefited from SOWW’s efforts, visit the Brownells SOWW page.